Rich people give their millions to charities for as many reasons as there are rich people. The fight for love and glory is surely the biggest. Some big givers are also grateful patients or students of their alma maters. Some want to plump their city; others, boost their profession, their grandkids’ sports team, their nation’s military.

Canada’s 1% have not been as generous or as loud as America’s in supporting our charities. But this year, when Canada’s elbows are way up, that might change. Especially for causes that promote Canadian excellence on the world stage, like Own the Podium and the Canada Gairdner Awards.

But it’s also time to think of those Canadians who are promoting our country abroad, sending big signals in foreign lands about our values, our standards and our staying power.

Read on…