Years ago, we went to Austin, Texas, home to SXSW and a concert format we’d never experienced.

A friend who knew a local musician would ask them over to play in their living room, then invite the neighbours, who each put $20 into the jar, and everyone enjoyed an evening of music, along with some basic food and drink provided by the host. That was it.

The musicians sold a few CDs, the audience got an intimate performance, and occasionally, a career got a nudge. In a world where great artists struggle to be seen online, this kind of high-touch, in-person gathering can make all the difference.

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