Tags: TourDeFrance

TRUE NORTH STRONG AND EXPENSIVE.

Yachting, polo, squash and fencing are what I call upper class sports. You need a lot of money, or go to prep school with it, in order to play or want to even watch.

But two sports that used to be proudly middle class are in danger of being played and watched mainly by rich people. It’s worse that hockey and skiing are the very sports Canadians love and excel at – and are at the heart of being Canadian.

But the news last week that the cost for a family of four to go to a Toronto Maple Leafs game will be $1,000 this season sparked protests from thousands of fans who resent the20%+ jump in season ticket prices in a city that’s already the most expensive in the world to watch pro hockey. The Leafs are a unique subset of what economists call a Giffen Good, a product or service whose demand increases as its price rises. Because the Leaf’s home ice attendance averages 99.8%, with occasional rises to 105%, and has for decades now, they are not just immune to the laws of supply and demand, but to the idea that a better product will draw a bigger audience.

Read on…

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