Last year I joined all three of Canada’s major political parties. Not because I can’t make up my mind, but I love getting their fundraising pitches in my inbox and comparing them. My interest is professional.

One kind of writing I love is asking people for money, especially when all they get in return is a tax receipt. It’s also very hard to do well. If I ask you for $50 and give you two Swiss Chalet dinners in return, that’s a lot easier than giving you a tax receipt for your $50 and a warm feeling that you’re supporting the Canadian Cancer Society.

When it comes to political fundraising, reading the parties’ different pitches reveals not only who they are, but who they think you are. The Liberals’ writing style is what I call ‘big tent.’

Read on…