Dynamic means to move. Dynamic pricing means the price of an Uber ride moves, always up, never down, when an external factor like a nearby Taylor Swift concert, or a flash storm or a nuclear attack makes car rides hard to find. If anything, AI will make dynamic pricing move faster and more invisibly.

For example, you’ll pay more for exactly the same coffee maker as I do, not because you live in a different city, or on a different street, but because you have a better credit rating. Indeed, very soon, very little in our lives will not be subject to the constant that different folks will get different strokes.

Meanwhile, back here in Presentville, Donald Trump just introduced dynamic pricing to America’s National Parks. Starting January 1, you won’t pay more if it’s a warm and sunny day at Yellowstone, or a Grizzly Bear is posing for Instagram selfies. You will pay more if you’re not an American.

Read on…