The Angus Reid Institute revealed last month that the percentage of us who feel “very proud” to be Canadians has fallen from 78% in 1985 to 34% in 2024.

This was before Donald Trump called for our annexation, which 94% of us don’t want and which 4 in 5 Americans say should be up to us.

It seems Canada’s flickering pride shines most brightly when it’s threatened. But what can we do to restore that pride so that it doesn’t appear only when Canada’s very existence is at stake? What can we do about our painful reluctance to beat our chests with pride at being Canadians?

Read on…