The best April Fool’s prank I’ve fallen for took place in 1976 when my alarm, tuned to wake me to CBC Radio One, buzzed on the hour. The newscaster announced that because Canada had adopted metric measurement for weights and distances the year before, henceforth Canadians would shift to metric time: there would be 10 hours in a day and 100 minutes in an hour. Ottawa would be subsidizing the cost of retooling our clocks and watches for the future.

“How had I missed this?!”

Not for a second did I remember it was April Fool’s.

Today, you will likely be pranked by the likes of Virgin, McDonalds, Google, and Airbnb. So be vigilant.

Also, here’s perhaps the best April Fool’s, or rather, the best April Fakes of all.

Meanwhile…