Tags: Katia and Maurice Krafft

The company you keep keeps you

It’s hard being a company these days. But harder being a corporate cause or reporting on it. Two letters this week showed why:

The first was about fair-weather friends. It seems lots of big supporters of Pride and the LGBTQ movement are turning tail because some of their stakeholders view this as “wokism gone mad.” So Phil Haid, the CEO of social marketing agency Public Inc. wrote to his clients and friends: “The discomfort that many brands and businesses are experiencing right now is because for a time Pride felt like a party that everyone wanted to be a part of. But please remember that Pride is a protest and has always been. It stands as a constant reminder of the work society needs to continue to do to become equal, equitable, and just.”

The second example was about money. The Logic reports in-depth on Canada’s innovation economy. It does this independently and very well. Each June, the gigantic Collision Conference comes to Toronto (helped along by millions in public subsidies), and this year its date follows a conference The Logic is organizing. When The Logic applied for media credentials to cover Collision, it was denied: Why? “Running other events that piggyback on our own is not something we support.” Now Collision is a Goliath; The Logic is a David, as is its editor-in-chief David Skok. So David wrote about it. After his column appeared, Collision caved and let The Logic in.


Fast-Checking. Fact-Checking.

All of us need to open a new folder on our desktops called “AI”.

Or “Eh-eye?” if we’re still not sure that artificial intelligence will overwhelm our 2,500-year-old ideas of reading and writing and creativity.

Into this folder, we should drop any article or video that catches our interest about the future of AI. We should fill it up once a week at least, no matter how despairing the prediction about AI is. Ever since ChatGTP made us aware that climate change is not our only existential crisis, I’ve been avoiding those who say we will soon be enslaved by our technology, and avidly reading those who say AI will be our salvation.

But at what other time in history have humans (at least those of us who can read and write) been able to not only be bystanders at the revolution, but players in it. Indeed, our participation is compulsory. We’ve all been drafted. So best that we at least learn what the rules will be, and how they’ll change because they’ll change faster than any other revolution in history. And for those of us who crave a ring-side seat to history, here’s your chance.



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