You know how those models look back at you from the pages of luxe publications: pouty, pale, thin and rich? Not a good look these days.

I’ve always wondered why, among all the categories of ‘stuff’ for sale in the world that luxury goods is the only one where the people enjoying the products are not enjoying the products. Everywhere else, from beer to travel, cars to lottery tickets, the connection between smiling people promising you’ll be smiling too, is swift and sure.

You’d think a $10,000 watch, a Louis Vuitton suitcase or a Dior suit would make you happy. Or happier, at least. But no.

Read on…